After seeing one of my Brand Essence Videos, Dr. Malgorzata Hirsz (Gosha), commissioned me to create a “living business card” to promote her nutrition services through visual storytelling.

The Brand Essence Video is my proprietary branding tool that captures the unique identity and core message of health, wellness, and beauty businesses. Through an engaging 2-3 minute video, we showcase who you are and how you transform your clients’ lives.

First, I met with Gosha to learn about her business, using my psychological expertise to dig deep and understand her brand values and archetypes. Then, we collaborated on a script that captured her story in her unique voice. Finally, I compiled a visual montage of videos she shared from over the years.

Gosha came out of this collaboration with more than just a branding video — our conversations transformed the way she approaches her work. Initially, she felt hesitant to lean into her natural coaching style because she was worried people would dislike her no-nonsense approach.

Through our work together, she discovered the power of embracing her unique strengths and authentic voice. Gosha expressed it perfectly when she said, "Your guidance awakened in me a strong urge to share who I am, to show my true self to the world." This shift highlights how I help brands develop their brand presence to deepen their connection with their clients.