Step Into My Office
Because No One Knows Identity Better Than A Psychologist
Integrating identity psychology with bold aesthetics to develop brand experiences that connect deeply with health, wellness, and beauty consumers.
ABOUT ME
I’m Dr. Charlotte (Chun) Gates: Brand Strategist and Licensed Psychologist. I translate subconscious emotional drivers into strategies that cultivate trust and brand loyalty.
My superpower is moving seamlessly between intricate details and big-picture vision, connecting the dots to design strategic, high-impact solutions. I bring structure to chaos while preserving the natural essence and flow of core concepts.
Career highlights include using organic and paid marketing to grow patient volume at a mental health clinic, guiding strategy decisions for pharmaceutical and biotech companies at market research agencies, publishing articles on mental health and creative thinking at research consortia, and connecting people to their purpose through identity-driven branding initiatives.
I run a dual-market style and branding consultancy. At Dr Chun Consulting, I provide B2B branding services to help health, wellness, and beauty companies craft a magnetic brand identity that captivates clients and leaves a lasting impact. At Dr Chun Coaching, I offer B2C style, color, and personal branding services to help individuals look and feel their best.
I am based out of New York City and available for virtual or in-person projects. Want to collaborate? Let’s connect!
Specialties
Brand Development
Creative Direction
Strategic Innovation
Positioning & Messaging
Marketing Strategy
Growth Strategy
Collaborative Leadership
Artificial Intelligence (AI)
Style & Design
Behavioral Science