Awaken with Light is an executive and life coaching practice founded by Nancy Gentle Boudrie. Nancy engaged me to lead a brand refresh focused on positioning and messaging.

I partnered with her to define two priority customer personas, create message maps for each, and map persona‑specific customer journeys. From there, I designed an omnichannel sales funnel and wrote two persona‑segmented 8‑email introductory nurture sequences.

Following the strategy work, I led her web design and SEO team to update the website, landing pages, and promotional flyers to ensure consistent branding and messaging, and provided project management to keep deliverables aligned with strategic goals. Overall, it was a rewarding collaboration and I was delighted to apply my relevant content knowledge of mindfulness, neuroscience, and energetics to advance Nancy’s mission of guiding high-achieving individuals towards more productive and fulfilled lives.