Divine Light World is a meditation and yoga non-profit organization. I was initially brought on to write video scripts promoting their services. After a successful collaboration, they hired me as Creative Marketing Strategy and Copywriting Consultant. Together, we designed a comprehensive brand positioning and digital marketing strategy to broaden reach and increase attendance.

I designed a brand guide that captures their brand identity, mission, vision, values, visual branding, positioning and brand story. Excerpts are shown below — the full brand guide is included in my Google Drive Portfolio.

Over the years, I created email marketing sequences, blog posts, brochures, newsletters, and web copy for Divine Light World. My work on their mental health campaign was particularly meaningful as I was able to use my psychological expertise to promote the well-being of their community!